Hendrik Bredenkamp

Divisional Head/GM

Contact Details

+27 11 237 4500


Electronic shelf labelling gives customers more confidence in the accuracy of pricing; and store owners can operate their stores more efficiently. The more efficiently the stores are run, the more profitable they are, so the more they will grow, which benefits the entire organisation and customers. It’s a win-win scenario.?

Price discrepancies can be a major issue for retailers who stand to lose revenues, customer loyalty, and incur additional costs through labour inefficiencies. Most retailers are keenly aware of this problem and actively pursuing ESL, which promises to remedy the situation. It reduces the time it takes to update prices in the shop because it eliminates the need for workers to physically replace paper labels. It therefore also improves price integrity substantially. With the addition of an infrared key, store managers and selected employees can use the digital shelf labels to query stock levels at the shelf, which substantially enhances stock control and ultimately customer service. Retailers on average see a 1% increase in GP after installing the system. This increase in GP justifies the system within 18 months and retailers increase profits, much needed in a tough economic climate.

Pricer is the global leader in providing in-store shelf-edge digital solutions that enhance both store performance and the shopping experience. The increasingly feature-rich Pricer platform is crossing over to solve key store transformation challenges such as customer and employee guidance, task-to-light and order preparation. It is also evolving to support shelf-edge customer personalization, data capture and interpretation.

Shopper Solutions

Enhancing the shopping experience.

The growing online retail presence is a clear challenge and opportunity for ‘Brick & Mortar’ stores and customer mobile engagement is one of the solutions. Pricer’s unique integrated Indoor GPS offering along with the new SmartFlash is opening up multiple engagement points with the customer such as guidance to targeted or weekly promotions. Our patented retailer friendly NFC solution is empowering customers to access content directly at the shelf-edge with minimal maintenance. Pricer’s commitment to customer mobile engagement is now allowing Retail in-store customers the ability to utilize an increasing list of viable shopper apps.

Guided shopping route

Using the Pricer (or Tier) mobile shopping application, customers optimize their shopping route, are guided in the store and can easily find specific wanted products.

More product information

Shoppers access enriched product information by tapping the ESL with their smartphones.

Targeted promotions / geofencing

Shoppers are indicated by flash (on the ESL) of the targeted promotions that are available for them. By using an Indoor GPS system to organize store geofencing, the retailer retains the control of promotion boundaries at all times. The Pricer Indoor GPS system provides monitoring and updating capacities

Store Manage Solutions